Valentine's Day

Saint Valentine's Day Valentine's Day, also known as the Feast of Saint Valentine, is celebrated every year on February 14th.  Valentine's Day is named after Saint Valentine, a Catholic priest who lived in Rome in the third century.  In India, in antiquity, there was a tradition of adoring Kamadeva, the lord of love. The erotic carvings in the Khajuraho Group of Monuments and by the writing of the Kamasutra expressed love. This tradition was lost around the Middle Ages, when Kamadeva was no longer celebrated.  Public displays of sexual affection became frowned upon. This repression of public affections began to loosen in the 1990s.

Valentine's Day celebrations did not catch on in India until around 1992. It was spread due to the programs in commercial TV channels, such as MTV, dedicated radio programs, and love letter competitions.  In addition to an economical liberalization that allowed the explosion of the valentine card industry. On a 2018 online survey, it was found that 68% of the respondents do not wish to celebrate Valentine's Day. It can be also observed that different religious groups, including Hindu, Muslim and Christian people of India do not support Valentine's Day.